FIJI Water

Overview

Since 1996, FIJI Water has embraced what it means to be Earth's Finest Water by sharing water from Fiji's sustainable ancient artesian aquifer with the world and striving to enhance the lives and environment of its people.

Goals

• Attract new users by appealing to folks who are interested in living a healthy lifestyle.

• Improve organic exposure for general and long-tail keywords

• Increase online sales through organic and sponsored search

Challenge/Solution

We resolved major crawling and indexing-related technical SEO concerns. We choose to focus on a strategy centered on FIJI items, a key-niche service line. We looked at all of the detox-related search terms, their number of searches, and keyword difficulty, and devised a strategy to target these terms on the website. Based on our study of health-, nutrition-, and sports-keywords and related common topics, we began generating optimized content for the blog with a primary focus on user intent.

We could obtain rankings and traffic in the early stages of study using this method. We developed a backlink strategy to go along with our content optimization and production efforts. We built relationships with influencers in the client's niche, such as notable dietitians, food bloggers, and yoga and Pilates bloggers, to obtain high-quality backlinks.

Result

Organic #1 ranks for several phrases, as well as page one rankings for competing generic terms. We saw a 70 percent rise in overall transactions, which was a fantastic result for FIJI. Organic traffic is up 200 percent year over year, while online purchases are up 50 percent. Almost all connected and informative keywords have increased rankings.

For high-volume informational and conversion keywords, FIJI was in the top three Google SERPs. This was a huge success: FIJI currently ranks in Google for more than 20 phrases, with prominent snippets in the SERP.