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Posted on: 2022-10-10
Before you realize it, a keyword list might balloon to enormous proportions, leaving you to ponder which phrases would provide the greatest profit for you if and when you utilize them in an internet marketing campaign.
To determine this, some marketers employ something known as the KEI (Keyword Effectiveness Index). It was initially developed by Sumantra Roy, and using it for your own web marketing campaigns is pretty simple.
You must first jot down all of the terms and phrases that are pertinent to the goods and services on your website. Since broad keywords face too much competition, KEI often considers long-tail keywords.
A keyword phrase's search volume is compared to the volume of search results by KEI. The greater your KEI, the better your chances are of ranking higher in the search engines for that keyword phrase, according to the programs that find your KEI for you.
Some individuals place a lot of reliance on KEI, but you also need to utilize common sense. This is due to KEI's lack of respect for the level of material quality on those rival websites. There may be a large number of competitors with weak SEO strategies in place or a small number of competitors with significant pulling power in the SERPs.
When you start comparing the keywords and phrases in your list to the reader's motivation, common sense comes into play. For instance, a keyword phrase including the term "free" may yield high KEI statistics data, but you are aware that the chance of the person seeking for a freebie pulling out their cash and purchasing your goods or services is low.
You should utilize terms that include qualifiers. For instance, if you add specific terms to the keyword phrase "Internet marketing guide," such as "purchase Internet marketing guide" or "best Internet marketing guide," you can obtain a more focused consumer.
If you try to dominate early on using broad keywords that don't tell you much about why your visitor is choosing the term, you will often rank better and generate more money with the content than if you use long-tail keywords with modifiers added to the mix.
You may also choose the time-consuming path and run many campaigns, cloaking your links with various keyword phrases to determine which ones perform better in terms of clickthroughs and purchases. Just be careful not to start utilizing keyword phrases at random, since you want to concentrate your efforts on those that will bring you revenue.