Project Overview

Bishop Rotary is an American company Located in Orange county California owned by, Franco Vescovi who has been tattooing for 20 years and using rotary tattoo machines for over 14 years. Objective is to create accessible and user friendly artist portfolios. Improve overall user experience to make the site more personalized and engaging. Improve brand equity and online reach through enhanced brand storytelling. Implement a fully responsive solution backed by WordPress CMS.


We were excited when Bishop Team contacted us to redesign their website. Not only does most of the Forge and Smith team have tattoos, but we knew it would be an exciting visual story. Bishop has been around for over 20 years and has a great reputation. Their old website wasn’t bad, it just wasn’t serving the optimal experience for their audience.

This web design project was content-driven. We wanted to add more depth and visual appeal to the services and brands while preserving their existing branding and SEO.


We took their striking palette of black and white and added more depth for page backgrounds. The layouts and navigation are clear, with much more room to use big photos of their products. The new Bishop website is more fun, more visual, and easier to navigate than ever before. Visitors can quickly view customized content, or use the smooth filtering options to quickly find what they seek.