Chililay

Overview

Chililay is the only party software that allows you to host and attend both private and public parties. Chililay's mission was to increase app downloads in the United States. Goal • Increase the number of downloads of the Chililay app in the United States.

Goal

• Increase the number of downloads of the Chililay app in the United States.

• Achieve a Reasonable Download Cost

Challenge/Solution

The major goal is to increase app downloads in the United States, therefore we launched a campaign in that country to see how well the method is working. A proper target audience is required, and so the creation of ad assets is critical. More than 30 ad sets have been generated, with the system analysing and displaying the optimal ad set to the target demographic. We began adding more countries to the target location after the learning phase was done. The desired downloads were reached within budget at a low CPI bid, prompting us to expand the target locations.

Result

The campaign quickly surpassed its objectives. In terms of downloads, the app received over 10,000, with approximately 8,000 coming from organic sources and the remainder primarily through AdWords. Universal App Campaigns were responsible for 80% of all paid marketing downloads when compared to other channels. The significant number of app traffic had an effect on overall organic downloads, which helped the app's indexing and exposure.