Eat Me Supplements is a registered trademark and a trading name of Nutrition Direct Limited; a company registered in New Zealand. Objective is to improve overall aesthetic for a more engaging brand story. Improve overall site architecture and navigation for a stronger user experience. Create a more dynamic product story through content relationships. Drive lead generation through a more conversion-focused design. Implement a fully responsive solution backed by WordPress CMS. These are the main objectives of Eat Me Supplements.
The OOI Solutions website was strong on branding and content. Where it needed help was navigation – the primary menu was bogged down with dozens of drop-down options. The paths to conversion didn’t stand out, which was a barrier for potential customers.
Our focus for this website redesign project was all about improving the navigation for a stronger user experience. We wanted to reduce the text-heavy main menu, boost the functionality of the footer menu, and increase the contact CTAs. At the same time, we needed to add more opportunities for lateral movement between related content, to move potential customers toward conversion.
OOI Solutions already had well-known branding. We used their existing palette of reds and greys, creating pixelated accents and backgrounds to give the site a fresh and unique feel. Each page now features bigger images and more white space, creating a more inviting experience.
The new OOI Solutions website has clear visitor paths for potential and existing customers. The main menu still helps users locate the same information, but the navigation is easier than before.