POKET

Overview

POKET is a digital customer loyalty program software, gaining insights on shopping behavior to pro-actively tailor personalized rewards. They came to OOI looking for an agency that could comprehend their highly specialized sector and target their audience.

POKET set out to raise site authority, improve keyword ranking, boost organic sessions, and increase the quantity and quality of leads generated. To help their industry consumers find their highly specialized product, they needed a unique SEO campaign from a respected SEO Agency.

Solution

POKET operates in a new market and must pitch its solution to clients who may not be looking for what they have to offer. Our strategists took a deep dive into keyword research to find industry terms that prospects would utilize in search engines. Based on the POKET website, this thorough effort revealed keywords with both volume and plenty of ranking potential.

In addition to the continuing SEO campaign, we redesigned the general architecture of the POKET website and optimized it for conversion. We also performed technical updates to ensure that the campaign was set up to maximize the benefits of increased traffic.

Result

POKET has risen to the top of search results as a consequence of its SEO effort, winning over a ten number of 1st positions for strategically important keywords. Their sales force is in the enviable position of straining to keep up with new business as a result of the surge in leads.

Organic traffic increased steadily and sustainably as a result of SEO content and page optimizations. POKET now ranks on the first page of Google SERPs for ten keywords, an increase of 200 percent from the beginning of their campaign.