BLIK has been the leading designer and maker of innovative self-adhesive, removable surface graphics. With more than 100’s of products, they are not online untill they met OOI Solutions.
They have never been online and they don’t have any idea about how digital platforms will work. OOI Solutions team had a meeting with them given a clear understanding of how all these work. We started designing wireframes. Taken Black and White as theme colors while designing. The major menu was clogged with dozens of drop-down choices, thus navigating was a problem. The conversion pathways did not stand out, which served as a deterrent to potential clients. The primary goal of this website makeover project was to improve navigation for a better user experience. We wanted to make the main menu less text-heavy, improve the functioning of the footer menu, and increase the number of contact CTAs. Simultaneously, we needed to increase the number of possibilities for lateral movement between similar material in order to encourage potential clients to convert.
OOI Solutions already had a well-established brand. To give the site a fresh and distinct vibe, we took their current palette of black and white and created pixelated accents and backdrops. Each page now has larger graphics and more white space, making the experience more welcoming. For potential and existing clients, the redesigned OOI Solutions website provides clear visitor pathways. Users may still get the same information via the main menu, but navigating is much easier than before.