Tax-It-Here

Project Overview

Apart from providing solution to one of India’s biggest challenge which is the unorganized sector for tax and financial planning, they also help in seeding new and innovative ideas of entrepreneurship in the minds of millions of youngsters.


Challenge/Solution

The objectives are:

  • Improve overall user experience
  • Making the website more engaging to the visitors
  • Improve sites SEO performance
  • To provide a website solution backed by Wordpress CMS Platform.

Obviously taxing related websites will have lots of information. Here the challenge is to balance the text, images and presenting it in front of the visitors in an interesting way. Our wireframes team had multiple meetings with Tax-It-Here team and taken their inputs, implemented them to the wireframe designs. After multiple redesigns the wireframes was approved and we have jumped into designing part. By keeping in view the credibility and professionalism, we chose a strong and clean color palette. The large amount of white space will create more accessibility to information. As per client requirement, the website was built with Wordpress as Tax-It-Here team can do content changes where ever it is required. Tax-It-Here website passed the next stages of rigorous testing. Here our SEO team came into process and they have given a list of changes which are required as per google guidelines. SEO tags was created and added to the website. Everything was set to make the website live.


Result

Within span of 6months all the keywords are listed in top 10 ranks of Google SERP. Obviously Organic traffic was getting driven to the website. There was no issues from the website as it was designed by OOI Solutions, we have filtered the issues and resolved them at each and every stage to the maximum possibility.
Keywords listed in 1st place of Google SERP

  • First Fintech Startup
  • Tax returns
  • Tax Experts Financial guidance
  • Tax preparation services
  • Indivudual Income return Filing  
  • IT returns
  • IT Return Filing
  • Tax Filing
  • Tax Experts
  • IncomeTax Filing

50% Increase in Monthly Conversions 70% Reduce in Bounce Rate
60% Increase in Visitors coming to Internal Pages 50% Increase in Local Search Rankings

 

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