The Fabric Store

Project Overview

Established in 1995, the fabric store team is simply lovers of best fabric. Their aim is to provide an alternative option within a fast-fashion society where fine craft and high quality fabrics are often undervalued. They came to OOI Solutions in need of a website design that will get all the features and help their customers to have an easy use of their website.


Objectives are to:

Clear navigation and straight forward shopping experience to users
Less colors to be used throughout the website
To give more importance for showcasing products and images.
Menu structure as they have more number of products to display.

OOI Solutions team is straight away jumped into creating the wireframes. The background color is white and text will be in black. As simple as such but here comes the actual expertise into play. The fabric store team was very happy with website layout, shopping process with limited steps and especially with menu structure that will be awesome in both desktop and mobile views. Shopify was used which integrated well with their payment gateways and gave a lot of organization options for the products.

Here comes the role of testing team. After multiple checking’s in different browsers along with responsiveness, testing team approved the project to make live.


The Fabric Store team is now can able to handle more than 1000+ products. They can able to add, edit or delete their fabric varities. On top of everything it is most secured and heavily supported. Within span of 6 months website is got 40,000 unique users.