Lead
Generation

Lead Generation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline
  • Inbound Marketing

    The process of helping potential customers find your company—often before they are even looking to make a purchase—and then turning that early awareness into brand preference and ultimately, into leads and revenue.”

  • Content and SEO

    According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience

  • Website

    Your website is where the magic happens. This is the place where your audience needs to convert.

You can break lead generation up into two main categories: inbound and outbound.

  • Quantity of Sales Qualified Leads
  • Cost per inquiry
  • Cost per lead
  • Inquiry to Marketing Qualified Lead

Service will include:

  • Better market positioning
  • Lower cost per lead
  • Complete visibility into your campaign
  • Quantity of Sales Qualified Leads

Most Effective Lead Generation Tactics

IDG reports in its B2B Lead Generation Marketing Trends survey, that the company website, conferences and tradeshows, and email marketing are the most effective lead generation tactics being used today. The least effective are reported to be direct mail and print advertising. Our unique blend of skilled agents, expertise and technology reduces complexities in bringing you in front of targeted prospects. We create a talent pipeline organized into industry-specific teams

Ooi Solutions start increasing the number,and quality, of leads

How are We better than others

Our data experts will source and build an accurate list of key decision maker data for your campaign. Or if you prefer, we can work with your existing database.Whether you’re talking to the Finance Director, CEO or PA we make sure we truly understand their problems and pain points before we pick up the phone. Our experience means we know exactly what’s important to each decision maker type and will tailor our pitch accordingly.

Our teams are experts in building quality lead generation campaign pitches. We work with you to ensure we are knowledgeable about your products and services and quickly become an extension of your internal sales team. From there, the script is being developed.

We utilize telemarketing and email marketing to quickly reach interested prospects, follow-up on them and schedule an appointment with you.

Here is the process we will follow:

We make first contact As well as expert telemarketing, we can also accelerate your campaign with targeted emails to kick start the activity.

We identify requirements We will only generate leads or book appointments with key decision makers who have a genuine interest or requirement. Full call recordings give you complete transparency and peace of mind.

We arrange a meeting Whether it’s a face-to-face meeting, a web demo or a telephone appointment, we’ll arrange everything for you and provide you with a quality and qualified sales opportunity.

Our unique blend of skilled agents, expertise and technology reduces complexities in bringing you in front of targeted prospects